The biggest mistake small businesses make when marketing is trying to compete with larger companies.
Advertising on the internet can be an expensive undertaking. Most large companies spend millions a year branding themselves and marketing to the masses. This makes it very hard to compete for your market share. If you try to go head to head with a large business you will simply be out gunned. There are only so many spots on the first page of Google and most of them are filled with highly authoritative, strong websites. i.e. Amazon, Wikipedia, etc.
Solution – We need to be more strategic with our targets. By focusing on Long Tailed Keywords we can get you first page placement on Google and increased revenue.
Long tailed keywords are searches in Google that are 3 to 6 words long, kind of like a phrase. An example could be something like;
“How much should I sell my home for?”
“Top rated plumbers in my area”
“How much are bankruptcy lawyers?”
Long tailed keywords help us in 2 ways.
- They are not as competitive as generic keywords. It will be easier for you to be ranked high on the first page of Google.
- People are talking to Google now like they talk to a person. So the person that took the time to type in a specific question is more likely to turn into a conversion. We consider this a higher quality of lead and a better chance at you closing business.
The Divide and Dominate strategy
Our plan for small business is to focus on a large number of long tailed keywords that receive 50 to 1,000 searches a month. By ranking high for multiple keywords we will increase your website traffic dramatically.
Example:
Focus on long tailed keywords that receive 50 to 500 searches a month.
- 10 keywords x 100 Google searches = 1,000 potential website visitors per month
We project to have keywords ranking on page 1 of Google in the first 3 months of working together.
We predict to increase traffic to 1,500-3000 monthly website visitors.
We can do this for you.